The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Automotive-focused digital marketing company Outsell has hired Scott Denhof, a former Google executive who worked with automobile manufacturers, as strategic alliance director.
Digital marketing company Outsell, which focuses on the automotive industry, has hired Scott Denhof, a former Google Inc. executive, as strategic alliance director. His primary responsibilities will be retention and growth of Outsell`s strategic partnerships with agencies, auto manufacturers and large dealer groups.
At Google, Denhof was a business development executive responsible for selling the digital advertising platform to agencies and automobile manufacturers. He worked with manufacturers Ford, Chrysler, GM and Ford Canada and agencies TeamDetroit, Digitas, Campbell Ewald, Carmichael Lynch, Martin Williams, McCann, LeoBurnett, Modernista and Doner.
Before Google, Denhof provided sales consulting services for emerging Internet/wireless marketing companies for SED Consulting. He also has been sales director for Compete Inc. where he sold analytical solutions based on Internet automotive shopping behavior data and initiated Compete`s sales plan for GM, Ford, DaimlerChrysler, BMW, Mercedes, SAAB, VW, Audi and their agencies.