July 13, 2009, 12:00 AM

shopOrganic.com names new principal and readies for growth

ShopOrganic.com has hired an exec from health and wellness retreat Canyon Ranch, and has hired a new marketing firm. Laurie Marini, who formerly worked for Canyon Ranch as chief operating and chief financial officer, joins the retailer as a principal.

Eyeing expansion, shopOrganic.com has added to its management ranks by recruiting a new executive from health and wellness retreat Canyon Ranch, as well as hiring a new marketing firm. Laurie Marini, who formerly worked for Canyon Ranch in executive positions including chief operating officer and chief financial officer, joins shopOrganic.com as a principal with an equity stake in the company.

In her new role, she’ll focus on financial and operational responsibilities as shopOrganic.com looks to extend its reach and focus. At Canyon Ranch, she played a similar role in expanding the company to several new locations as well as extending the brand into new areas.

“My background in finance and operations is a great fit for shopOrganic and I’m impressed with the progress the company has made to date,” Marini says. “We’re just starting our second capital raise and we’ve developed an exciting strategic plan moving forward. I’m looking forward to working with the team to implement this plan and watch the company really take off.”

ShopOrganic also has retained Seattle-based Ayriss Jagolis Lynch to assist with business development and strategic marketing.

ShopOrganic was founded in early 2008. The retailer of organic and environmentally friendly merchandise has expanded into gluten-free and vegan products.

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