Retailers shift their ad spending from TV, radio and print ads to digital ads.
It was another lackluster week on Wall Street, as the 25 e-commerce stocks tracked by the Internet Retailer Online Retail Index fell 1.3% last week. That was still better than the broader market, as the Dow slumped 2.0% and the S&P 500 1.7%.
Online jeweler Bidz.com sparkled last week, but otherwise there were few bright spots for e-commerce stocks in another down week on Wall Street.
While shares of Bidz.com gained 12.4% last week, the Internet Retailer Online Retail Index slipped 1.3% for the week, with six stocks gaining and 19 losing ground. The index, which tracks the stocks of 25 online retailers and e-commerce technology providers, is still up nearly 32% for 2009.
The e-commerce index fared better than the broader market, as the Dow Jones Industrial Average was down 2.0% last week and the Standard & Poor’s 500 Index off 1.7%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage increase for each:
- Bidz.com, 12.4%
- LivePerson, 8.9%
- United Online, 6.1%%
- Keynote Systems, 5.1%
- GSI, 3.8%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in stock price for the week:
- Overstock.com, -12.4 %
- Shutterfly, -10.1%
- Blue Nile, -6.5%
- VistaPrint, -6.2%
- Drugstore.com, -5.9%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of FTD.com) and VistaPrint Ltd.