The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Rod Beckstrom will head the group that oversees domain name and IP address assignments.
Rod Beckstrom, the former director of the U.S. National Cybersecurity Center, has been named CEO and president of ICANN, the Internet Corporation for Assigned Names and Numbers, the nonprofit organization that manages the assignment of domain names and IP addresses.
At the NCSC, Beckstrom formed a working group of leaders from the nation’s top civilian, military and intelligence, ICANN says. “The importance of the Internet as a free-flowing source of information is being underscored right now by the events in Iran,” Beckstrom says. “It shows the power of human expression through a free and open Net.”
Beckstrom has been an active participant in the nonprofit arena. He has served on the board of trustees of the Environmental Defense Fund and the Jamiii Bora Trust, a micro-lending group based in Kenya. He is the co-author of four books on business organization.
“Rod Beckstrom has exactly the sort of strong personal and technical background that ICAAN needs, as we enter a period of unprecedented growth and change for the Internet,” says ICAAB board chairman Peter Dengate.