More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
The retailer has named Jamie Iannone executive vice president, shopping, for Barnes & Noble.com and Barnes & Noble Digital. Iannone most recently was vice president of global search at eBay.
Multichannel book retailer Barnes & Noble Inc. has named Jamie Iannone executive vice president, shopping, for Barnes & Noble.com and Barnes & Noble Digital. He will report to William Lynch, president of Barnes & Noble.com.
In that role, he will be responsible for meeting the buying needs and shaping the shopping decisions of the company’s online customers, and optimizing the shopping experience at the retailer’s web site, BN.com, the company says. He will also manage various new business opportunities and other strategic initiatives.
Iannone was hired from eBay Inc. where he has worked since 2001, most recently as vice president of global search and earlier as vice president of buyer experience. Before eBay, Iannone held positions at Microsoft, Primedia Ventures and Booz Allen & Hamilton.
“We’re excited to have Jamie join the team,” says William Lynch, president of Barnes & Noble.com. “Jamie is a talented executive who brings a wealth of Internet and digital technology experience to Barnes & Noble. Customers consistently rate Barnes & Noble as the nation’s number one bookselling brand, and Barnes & Noble.com as a top place to shop online. I’m confident Jamie will drive further enhancements to our customers’ experience, and help deliver innovative new products and services as we grow the business.”
Barnes & Noble is No. 41 in the Internet Retailer Top 500 Guide.