June 11, 2009, 12:00 AM

Social networks join the mainstream as large companies go social

60% of respondents to a survey think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

Large companies are embracing social media, according to a new report from the Direct Marketing Association’s Social Media Council. Along with HeadMix, a social business software provider, the DMA surveyed 3,000 companies, including 40 of the Fortune 100. 40% of respondents said they have social media trials underway.

60% of respondents think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

In addition, 70% said they are using external social networks to allow employees to collaborate on projects.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

FPO

Przemyslaw Mankowski / E-Commerce

How can online businesses benefit from programmatic marketing?

With access now to vast and more accurate data, programmatic marketing brings us ever closer ...

Advertisement