June 11, 2009, 12:00 AM

Social networks join the mainstream as large companies go social

60% of respondents to a survey think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

Large companies are embracing social media, according to a new report from the Direct Marketing Association’s Social Media Council. Along with HeadMix, a social business software provider, the DMA surveyed 3,000 companies, including 40 of the Fortune 100. 40% of respondents said they have social media trials underway.

60% of respondents think social networking can have a high impact on brand awareness. And 45% believe social networking can play a big role in capturing customer insights.

In addition, 70% said they are using external social networks to allow employees to collaborate on projects.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Rob Howard / E-Commerce

6 keys to success in social commerce

Retailers need to invest in the processes and tools to rapidly and intelligently respond to ...

FPO

Bernardo Lustosa / E-Commerce

The best way to stop fraud: Make the fraudster quit

Rapid rejection of multiple fraud attempts shows fraudsters that their approach is not working.

Advertisement