57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
The aim of opening a distribution center is to reduce the time required and the cost of shipping to the chain’s stores and to e-commerce customers west of the Rocky Mountains.
Brown Shoe Company Inc. has completed its 350,000-square-foot Famous Footwear distribution center in central California. The aim is to add time savings and cost efficiencies to the process of shipping footwear to the chain’s stores and FamousFootwear.com customers west of the Rocky Mountains.
The Famous Footwear distribution center is located within Tejon Industrial Complex, a 1,450-acre business park anchoring California’s central trade corridor. The complex is part of the 270,000-acre Tejon Ranch, a strategic location, Brown Shoe Company says, approximately 90 minutes north of the Los Angeles ports and four hours south of Oakland.
“The new Famous Footwear distribution center has an annual capacity of 32 million pairs of shoes and expected inventory turns 17-22 times per year, which means our stores and web sites will offer shoppers important seasonal footwear trends earlier in the season, and freshen assortments more frequently,” says Brown Shoe chairman and CEO Ron Fromm. “Additionally, Tejon Ranch’s location in California’s Central Valley affords us tremendous logistics, labor and transportation efficiencies-cost savings we pass along to consumers.”
The Famous Footwear distribution center employs 75 people and is expected to create approximately 40 additional jobs in upcoming months. Its initial shipping area includes all Famous Footwear stores located west of the Rocky Mountains-approximately one-third of the 1,100-store chain’s locations-and will expand later this month to include direct shipping to customers in that geographic area who place orders on FamousFootwear.com.