June 5, 2009, 12:00 AM

Sun Microsystems posts gloomy site traffic, but Toshiba surges forward

April was not a bright month when it came to traffic to Sun Microsystems. It posted a 25% drop in visitors compared to a year earlier. It was a different story at Toshiba, which computed an 84% rise in visitors, Nielsen Online says.

April was not a very bright month when it came to traffic to hardware manufacturer and retailer Sun Microsystems. It reported a 25% drop in visitors compared with a year earlier to 4.81 million. It was a different story at computer maker and retailer Toshiba, which computed an 84% increase in visitors for April, Nielsen Online says.

The top 10 hardware manufacturer retail destinations in April with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • Apple Inc., 52.96, 48.79, 9%
  • Hewlett-Packard Development Company L.P., 20.03, 20.93, 10%
  • Dell Inc., 16.62, 14.74, 13%
  • Sun Microsystems Inc., 3.60, 4.81, -25%
  • Xbox, 2.69, 2.14, 26%
  • IBM, 2.17, 2.35, -8%
  • Gateway, 2.04, 2.10, -3%
  • Sony Computer Entertainment, 1.60, 1.62, -1%
  • Toshiba, 1.55, .845, 84%
  • Garmin, 1.53, 1.51, 1%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online hardware manufacturer shopping destinations in April (minutes:seconds), according to Nielsen Online, were:

  • Apple Inc., 76:44
  • Garmin, 14:38
  • Dell, 13:56
  • Xbox, 11:39
  • IBM, 10:56
  • Toshiba, 09:42
  • Epson, 09:36
  • Hewlett Packard, 09:14
  • Zune, 08:10
  • Lenovo, 07:42
The top 10 retail goods and services segments in terms of online ad impressions (in millions) in April, according to Nielsen data, were:

  • Personal Care, 2,054.44
  • Books, Movies and Music, 1,684.99
  • Auctions, 1,661.41
  • Home Improvement, 1,641.01
  • Misc. Services, 1,222.97
  • Apparel & Jewelry, 993.71
  • Events and Tickets, 691.38
  • Electronics, 668.24
  • Domestics, 383.00
  • Grocery, 254.51

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