June 3, 2009, 12:00 AM

DiscountRamps.com ramps up a buy and the sale of a key domain name

The company this week acquired Factory Direct Ramps LLC, which generates annual web sales of $300,000 to $400,000, for less than $100,000, says CEO Joel Lederhause. DiscountRamps.com also sold its Ramp.com domain name to EveryZing.

DiscountRamps.com LLC didn’t become a $15 million online retailer strictly through organic growth. Over the last seven years, DiscountRamps.com, No. 402 in the Internet Retailer Top 500 Guide, has made six acquisitions to grow its top line, and now the company has added another.

The company, a niche web retailer with seven microsites that carry ramps and related accessories, this week acquired Factory Direct Ramps LLC, which generates annual web sales of $300,000 to $400,000, for less than $100,000, says DiscountRamps.com Joel Lederhause.

DiscountRamps.com made the acquisition to acquire a key domain name, relevant search engine marketing assets and a product line to add volume to its core merchandising segment of loading ramps, which last year generated sales of about $2.9 million. “This is a good acquisition,” says Lederhause.

DiscountRamps.com began acquiring smaller competitors and available domain names in 2001. Today the company owns about 400 domain names focused on ramps and related industries. This week DiscountRamps.com also sold its Ramp.com domain name for an undisclosed fee to EveryZing Inc., a developer of digital media merchandising platforms.

Lederhause is speaking at the Internet Retailer Conference & Exhibition, June 15-18 in Boston, in a session titled Small Retailers: Beating the Big Guys Without Breaking the Bank .

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