The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Neil Day has been named senior vice president and chief technology officer at online photo-sharing services retailer Shutterfly. Day previously was CTO at Sears Holding and was part of the founding team of Walmart.com.
Online photo-sharing services retailer Shutterfly Inc. has named Neil Day senior vice president and chief technology officer and announced three other executive appointments.
Day, who most recently was CTO at Sears Holdings Corp., will be responsible for technology strategy and execution as well as for web engineering, products, services and e-commerce engineering, Internet operations, quality assurance and program management teams. He will report to Shutterfly president and CEO Jeffrey Housenbold.
Shutterfly, No. 69 in the Internet Retailer Top 500 Guide, also has hired Benjamin Weitzel as vice president of customer insights and analysis, responsible for making use of data and analytical modeling to support product and marketing decisions. Weitzel will report to senior vice president and chief financial officer Mark Rubash. And the company announced the promotion of Peter Elarde to senior vice president and chief marketing officer and of Dan McCormick to vice president and general manager of the products and services business.
At Sears, No. 7 in the Internet Retailer Top 500 Guide, Day was responsible for architecture, technology strategy and software development with an emphasis on e-commerce applications, Shutterfly says. Before that Day was co-founder and CEO of MediaMaster Inc. and was part of the founding team of Walmart.com, No. 13 in the Internet Retailer Top 500 Guide.
Weitzel joins Shutterfly after nine years at eBay Inc., where he most recently was senior director of marketing analytics. He previously managed marketing and sales analytics at Pacific IBM and Safeway Beverages, and managed the optimization of analytics for a unit of Dole Food Company.
“Neil’s experience in taking a strategic vision and executing on the technology architecture, tools and products that deliver that vision will strengthen Shutterfly’s position as the industry leader. With a proven track record for successfully leading large scale engineering initiatives and driving rapid cycles of technology innovation, Neil’s leadership skills are well suited to lead Shutterfly`s development efforts as we continue in our mission to inspire people to tell their stories,” Housenbold says. “The addition of Neil and Ben along with our optimized organizational structure positions us well to accelerate our pace of innovation, deliver a world-class experience for our customers and expand the size of the franchise.”