In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Data management firm Lorton Data has acquired Aldata, a direct marketing and list acquisition company. Lorton says the purchase will enable it to offer its clients help from the beginning stages of direct marketing through the final analyzing of data.
Data management firm Lorton Data has acquired Aldata, a direct marketing and list acquisition company. Lorton says the purchase will allow it to offer its clients help from the beginning stages of direct marketing campaigns through the final gathering and analyzing of data. The purchase price was not disclosed.
Aldata specializes in database and list services, offering access to more than 65,000 lists in over 220 consumer and business classifications, as well as list segmentation for testing and profiling.
Online retailers and other direct marketers use Lorton Data to help them analyze data to make their direct marketing campaigns more efficient and cost-effective.
The two companies have worked together on customer projects for over 20 years.
“This acquisition is part of our growth strategy,” says Ray Davey, who joined Lorton Data as president in February. “The transaction provides an immediate revenue increase of over 30% and extends our reach in the marketplace. This is the first step in a series of exciting plans we have to grow our customer base and service offerings in the coming months.”
Aldata will operate as the List Services division of Lorton Data. Michael Harris, Aldata’s CEO, will direct the new division.