Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
The stock price of web analytics vendor Omniture soared 15.3% last week, the best performance among the 25 e-commerce stocks tracked by the Internet Retailer Online Retail Index.
It was a good week on Wall Street, and e-commerce stocks sailed along with the broader market.
The Internet Retailer Online Retail Index, which tracks 25 e-commerce stocks, was up 2.96% last week, while the Standard & Poor’s 500 Index advanced 3.62% and the Dow Jones Industrial Average 2.69%. For the year the Online Retail Index is ahead 29.3%, while the S&P; is up 1.8% and the Dow down 3.2%.
Leading the way last week was web analytics vendor Omniture whose stock soared 15.3%. Only five of the 25 stocks in the Online Retail Index declined last week, with online jeweler Bidz.com registering the biggest drop, 7.25%.
Here are the best-performing stocks last week in the Online Retail Index and the percentage price increase for each:
- Omniture, 15.3%
- DemandTec, 8.8%
- Akamai, 6.9%%
- American Greetings, 6.9%
- ATG, 6.8%
Here are the Online Retail Index stocks that performed least well last week and the percentage decline in their stock price for the week:
- Bidz.com, -7.3%
- CyberSource, -3.7%
- United Online, -2.4%
- PetMed Express, -1.9%
- NutriSystem, -1.4%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Art Technology Group Inc., Bidz.com Inc., Blue Nile Inc., CyberSource Corp., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Omniture Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., United Online Inc. (owner of FTD.com) and VistaPrint Ltd.