May 29, 2009, 12:00 AM

The Top 500 Guide

(Page 4 of 4)

Visits and unique visitors. Official numbers were supplied by many retailers. When a retailer did not reveal figures, researchers used comScore, Nielsen Online or internal estimates. Retailers were given the opportunity to respond to estimates.

Conversion rate. In most cases, researchers used category data and analyst interviews to formulate estimates if a retailer did not provide a number. Retailers were given the opportunity to respond to estimates.

Average ticket. If a retailer would not reveal average ticket, researchers estimated the figure based on averages within a category and input from market analysts. Retailers were given the opportunity to respond to estimates.

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Now available electronically. Individual subscriptions for Top500Guide.com are available for $195. Discounts are available for multiple user memberships within the same company. More details and ordering information is available at InternetRetailer.com/Top500guide. Additional copies of the printed Internet Retailer Top 500 Guide can be purchased at Internet Retailer’s web site (InternetRetailer.com), by telephone (312-362-0107), by e-mail (chaz@verticalwebmedia.com) or through a written order to: Internet Retailer, 300 South Wacker Drive, Suite 602, Chicago, IL 60606. Single copies are $65 plus $9.95 for FedEx shipping and handling. The foreign FedEx shipping charge is an additional $14.95 and subscribers should allow at least 14 business days for arrival. Discounts on multiple copies are available upon request. Only orders accompanied by a credit card or check payment will be fulfilled. Electronic orders also can be placed online at InternetRetailer.com/Top500.

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