May 29, 2009, 12:00 AM

Hometown heroes

(Page 3 of 3)

On the contact information page of the Day’s site, visitors are invited to “Go Straight to the Top” by e-mailing or calling company president Corey. He responds each day to eight to 10 e-mails and a smaller number of calls. “How important is it for me to have a true, unfiltered understanding of the customer? I think it’s critically important,” Corey says.

Whether that kind of personalized attention will enable regional retailers to compete against online retail giants with the buying power of Wal-Mart or Amazon remains to be seen. But a retail philosophy like Mrs. B’s, if backed up by attentive customer service, could play as well on the web as it has in Omaha.

don@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Allison Enright / E-Commerce

Day one with an Amazon Dash Button

My first Amazon Dash Button was delivered yesterday. My first order placed with it will ...

FPO

Reuben Hendell / E-Commerce

How branded content engages online shoppers

There are many types of content specific to a brand that can set that brand ...

Advertisement