Sellers say they are faring particularly well on the marketplaces of Amazon and Wal-Mart so far this holiday season.
The Online Trust Alliance has released a draft of Online Trust Principles addressing security and privacy issues for e-commerce and online sites. The principles cover three areas: infrastructure, data and user control.
The Online Trust Alliance has released a draft of Online Trust Principles addressing security and privacy issues for e-commerce and online sites.
The proposed principles cover three areas: infrastructure, including protection of servers, web sites, desktops and mobile devices; data, including sensitive and personally identifiable information; and user control, choice and privacy. The alliance will take comments on the draft principles for 30 days before ratifying the principles.
The OTA will work with business and regulatory agencies to drive adoption of the principles, focusing on leading e-commerce and banking sites that handle significant amounts of consumer data, says Craig Spiezle, OTA founder and chairman. The brands showing the highest level of support will be recognized and be eligible for OTA’s annual online safety awards.
“Implementation of these principles is not only achievable but required to ensure consumer’s peace of mind and to protect our economy from abuse,” Spiezle says. “We look forward to our continuing work with the world’s leading brands and organizations to help them realize a new level of trust with their customers.”
The OTA represents over one million businesses and 500 million users worldwide with regional chapters in Asia-Pacific, Canada and Europe. Its steering committee includes Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Iconix, Internet Identity, IronPort (a division of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corp., MX Logic, Publishers Clearing House, Return Path, Secunia, Symantec Corporation and VeriSign.
The draft of the principles can be viewed at the OTA web site, www.ota.org. Comments on the Online Trust Principles should be submitted on company letterhead to firstname.lastname@example.org. Unless requested not to, OTA may at its sole discretion, make all submissions public.