The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Now part of Best Buy, Napster this week unveiled its new music offer: a $5-a-month plan that lets subscribers download five songs a month and gain access to unlimited streaming of music to their PCs.
Napster, which helped start the digital music revolution by enabling consumers to share tunes online, has unveiled its first new subscription offer since being acquired late last year by Best Buy Co. Inc.
For $5 a month, subscribers can download five songs each month and stream all the music they want to their PCs. Songs that are downloaded are free of restrictions, and can be played on all portable music players, including Apple’s iPods and its iPhone mobile phone, Napster says. The streamed music can only play on PCs. Subscribers can buy additional downloads for between 69 cents and $1.29.
“A decade ago, Napster revolutionized the way people discovered and enjoyed music,” says Julie Owen, senior vice president of entertainment for Best Buy. “The brand that started it all is shaking things up again with this new service that provides music lovers continued access to the entertainment experience they’ve come to expect of Napster and Best Buy.”
Best Buy is No. 10 in the Internet Retailer Top 500 Guide.