Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
A Western décor department is a major feature of Rocky Mountain Cabin Décor Inc.’s redesigned retail web site, which also includes enhanced navigation and an expanded line of furniture, bedding, lighting and artwork products.
A Western and cowboy décor department is a major feature of Rocky Mountain Cabin Décor Inc.’s redesigned e-commerce web site, which also includes enhanced navigation and an expanded line of furniture, bedding, lighting and artwork products.
The site was relaunched earlier this month, and to celebrate Rocky Mountain Cabin Décor has unveiled a sweepstakes promotion for a free cabin makeover. Visitors to the e-commerce site who sign up for the free Rocky Mountain Cabin Decor newsletter are automatically entered in the drawing. The winner will be announced on the web site June 12.
The new web site offers an expanded line of rustic, Western and log furniture, designer lighting, country bedding, and rustic and wildlife artwork.
As part of the redesign, the retailer added enhanced navigation and site search capabilities. On the home page, visitors can choose to shop by category (furniture, lighting, bedding, etc.), by room (bedroom, dining room, kitchen, etc.) or by theme (log furniture, Western décor and furnishings, wagon wheel furniture, etc.). Once a category is selected, visitors then can refine their search through filters such as brand, material or style.
“Our site’s usability is simpler and far more efficient so that our customers can shop based upon specific products, favorite brands or their lifestyle passions, including outdoors, hunting, fishing or wildlife,” owner Paula Kelly says.
The new Western-themed department includes everything from furniture and accessories to outdoor and garden décor. “We are responding to our customers’ passion for a Western lifestyle,” Kelly says. “We’ve added a one-stop, Western and cowboy décor department that would make John Wayne proud.”
Rocky Mountain Cabin Décor will continue to expand its product offerings by adding such products as framed prints and new furniture and bedding lines. “We’re going to have lots of new areas we haven’t had before,” Kelly says.