Retailers shift their ad spending from TV, radio and print ads to digital ads.
Anna Fieler will take on the new role, leading all aspects of strategic marketing and brand strategy for the retailer of premium, personalized stationery. She previously held marketing positions at CafePress.com and eBay Inc.
Tiny Prints Inc. has named Anna Fieler vice president of marketing. In this newly created position, Fieler will lead all aspects of strategic marketing and brand strategy for the retailer of premium, personalized stationery.
“With her wealth of experience and successful track record, we are confident Anna will be able to take Tiny Prints’ market share and awareness to the next level via focused retention, customer acquisition and brand building,” says Ed Han, co-founder and CEO.
Fieler joins Tiny Prints from CafePress.com, where she oversaw the implementation of integrated marketing campaigns with a focus on customer acquisition through branding, advertising, social media and promotions. CafePress.com is No. 117 in the Internet Retailer Top 500 Guide.
Prior to CafePress.com, Fieler worked in marketing roles at eBay, where she led the company’s direct marketing program. In addition, Fieler has worked at several advertising agencies, including Deutsch Advertising, Ogilvy and Mather, and TBWA/Chiat Day.