May 11, 2009, 12:00 AM

Mashery appoints former exec as vice president of sales

Mashery, a provider of Internet-based technology and services that let retailers open their product and pricing data to outside application developers, has appointed former executive Roque Versace as vice president of sales.

Mashery, a provider of Internet-based technology and services that let retailers open their application programming interfaces, or APIs, to developers who create new features with retailer product and pricing data, has appointed former Inc. executive Roque Versace as vice president of sales.

In his new position, Versace will be responsible for all sales activities and market development, establishing new client and industry relationships, and bringing new applications to market.

"Roque brings a strong combination of strategic thinking, sales and go-to-market leadership skills that will enable us to fully realize our vision of an API-connected web," says Oren Michels, founder and CEO of Mashery. "His experience at, as well as his reputation for evangelizing new ways to do business and implement new technologies, make him an important addition to the future of Mashery. We`re seeing a rapidly growing demand for API-management services and are confident that Roque will play a key role in driving the widespread adoption of this foundational, yet game-changing, technology."

Mashery provides API management tools and services in an Internet software-as-a-service environment for retailers including Best Buy Co. Inc., Netflix Inc. and Etsy Inc.

Prior to joining Mashery, Versace was vice president of sales at EchoSign Inc., an electronic signature service with clients including Dell Inc., Time Warner Inc. and SAP AG.

Prior to EchoSign, Versace was vice president, corporate sales for, where he helped to migrate companies from traditional customer relationship management systems to’s software-as-a-service model. Versace also in the past was vice president of product marketing and product management at BroadVision Inc., a provider of web site self-service applications.

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