May 8, 2009, 12:00 AM

Amazon beats eBay again in ongoing traffic battle of the retail behemoths

Amazon No 1. EBay No. 2. That’s the latest status in traffic rankings to retail sites, Nielsen Online reports. Amazon has often been coming out on top for traffic in recent months and March was no different.


Amazon No 1. EBay No. 2. That’s the latest status in traffic rankings to retail sites according to Nielsen Online. In the battle for unique visitors among the two largest online retail sites, Amazon recently has often been coming out on top of longtime champ eBay. March was no different, as Amazon posted a 17% year-over-year increase in traffic to 54.60 million unique visitors, while traffic to eBay fell 5% to 54.23 million visitors.


The Top 10 online retail destinations in March, ranked by unique visitors in millions this March and last, with year-over-year growth, according to Nielsen Online, were:

  • Amazon, 54.60, 46.75, 17%
  • eBay, 54.23, 57.22, -5%
  • Adobe, 31.22, 22.96, 36%
  • Wal-Mart Stores, 24.49, 21.69, 13%
  • Target, 24.04, 24.88, -3%
  • Real, 23.16, 29.41, -21%
  • Dell, 17.16, 14.50, 18%
  • Netflix, 16.20, 12.57, 29%
  • Sears, 15.01, 11.90, 26%
  • Best Buy, 13.89, 14.56,-5%


Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

The top 10 consumer goods advertisers in terms of online ad impressions (in millions) in March, according to Nielsen data, were:


  • Unilever, 643.88
  • Bottom Line Productions, 561.82
  • Van Melle, 458.06
  • Ookisa, 435.88
  • FRS Company, 407.33
  • Proctor & Gamble Company, 402.03
  • General Mills, 300.23
  • The Clorox Company, 282.54
  • Kraft Foods Inc. 281.44
  • iQ Derma, 257.70


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