Retailers shift their ad spending from TV, radio and print ads to digital ads.
By offering a steady stream of e-mail, Twitter and Deal-of-the-Day offers, the web-only children’s clothing retailer does the bulk of its sales through repeat customers, owner Kim Ciliberto says.
By offering a steady stream of e-mail, Twitter and Deal-of-the-Day offers, web-only children’s clothing retailer Tutti Bella does the bulk of its sales through repeat customers, owner Kim Ciliberto says.
The retailer, which sells on the web at TuttiBella.com, routinely sends out several types of offers to appeal to the wide-ranging tastes among customers, she says. “By using various offers and promotions we feel we can appeal to a wider range of customers, as not everyone responds to offers in the same way,” Ciliberto says.
One of its promotions targeted at some of its best customers, for example, sends out a coupon code to customers who have spent over a certain amount in the prior month. It also offers a coupon code a few times each year to customers that have made a purchase within the past two years but not within the past six months.
“Our customers also know we have a big, deeply discounted sale twice a year, and that we run a $5 flat-rate shipping promotion several times a year,” Ciliberto adds.
“We’re just getting started with Twitter, but so far it’s worked great,” Ciliberto says. “Our Tweet Deals are becoming as popular as our e-mail alerts, and our list of followers is growing daily.”