April 30, 2009, 12:00 AM

Amazon seeks to bear fruit with a new BlackBerry shopping application

When Research in Motion launched BlackBerry App World to complete with Apple Inc.’s iPhone and iPod Touch App Store, Amazon.com, already an iPhone application developer, didn’t waste any time signing up as one of the first to also develop software for BlackBerry devices.

When Research in Motion launched BlackBerry App World to compete with Apple Inc.’s iPhone and iPod Touch App Store, Amazon.com Inc., already an iPhone application developer, didn’t waste any time signing up as one of the first to also develop software applications for BlackBerry devices.

“Since launching our popular iPhone shopping app in December, customers have been asking us to bring a similar experience to the BlackBerry, and we are thrilled to make it available to customers today,” says Sam Hall, director of Amazon Mobile.

In addition to making purchases, BlackBerry users can access the Amazon Remembers feature, which allows them to take pictures with their smartphones of items they want and load the pictures onto Amazon.com, which searches for the items or anything similar.

Users also have full access to their Amazon.com accounts, where they can track packages or modify orders, see personalized recommendations, read reviews, and access wish lists.

katie@verticalwebmedia.com

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