In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Anne Klein makes the entire Anne Klein New York and AK Anne Klein assortment available online in a dedicated brand site.
Women’s apparel brand Anne Klein has launched a new e-commerce-enabled web site that offers shoppers the opportunity to purchase the full range of the brand’s collection online.
The new site features the largest selection of apparel and accessories across Anne Klein lines including Anne Klein New York clothing and AK Anne Klein apparel, footwear, handbags, jewelry and watches. The site also features historical content about the brand, with a legacy section that presents the story of founder Anne Klein and the various designers who have contributed to the development of the brand.
In addition, the site includes an e-mail opt-in feature through which shoppers can register to receive updates about the brand and its products.
“Anne Klein is one of the foremost brands in women’s fashion apparel, and we are happy to make this collection even more accessible to the Anne Klein consumer, who will no doubt enjoy shopping at our new, flagship online store. The breadth of the assortment and the ease of navigation will provide our customers with the tools and information needed to dress for their lifestyle,” says Ron Offir, president of Jones Apparel Group e-commerce.
Anne Klein is a member of Jones Apparel Group Inc., which owns several apparel brands and is No. 310 in the Internet Retailer Top 500 Guide to Retail Web Sites.