April 1, 2009, 12:00 AM

Search marketing, especially optimization, is a buoy in the economic storm

(Page 2 of 2)

As with e-mail and social network messaging applications, marketing text messages can be aimed directly at consumers known to retailers to be interested in a product category or brand. Showing that m-commerce is beginning to take root in e-commerce, 5.7% of survey respondents say text messages will perform better than paid search in the down economy.

“If you’re texting an opt-in list, you’re probably texting your best customers, folks who buy from you often. I can see a lot of sales being tagged to that-whether they can become incremental or not, I don’t know,” Michie says.

He adds that when it comes to driving incremental sales, no form of marketing in web retailing compares with search.

“Text messaging, e-mail marketing, social networks and affiliates will never be as good at that,” he contends. “Paid search is No. 1 for driving new customers.”


comments powered by Disqus




From IR Blogs


Roy Erez / E-Commerce

Why don’t your best customers buy more gifts from you?

Many consumers don’t shop for gifts where they shop for themselves. Here are some tips ...


Jason Miller / E-Commerce

A 5-point holiday readiness checklist

Here are five areas every online retailer should address now to be prepared for the ...