CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
U.S. e-retailers have a new way to ship to consumers in Latin America through BorderJump, which handles customs clearance and processes shipments through Miami.
While foreign markets continually beckon, many U.S. retailers have concluded that shipping across international borders isn’t worth the trouble and expense.
Now online retailers have a new way to sell to Latin America, without having to ship directly to consumers in those countries, through BorderJump, a Nashville, Tenn.-based company that processes shipments to Latin American consumers with its joint venture partner, Miami-based freight forwarder Aeropost International Services Inc.
BorderJump signs up consumers in Latin America who want to order from U.S. merchants, then provides them with a mailing address at the Aeropost facility in Miami. For U.S. merchants willing to accept a credit card transaction from a Latin American consumer, a purchase transaction will look like a domestic shipment to Miami, explains CEO Bobby Frank.
BorderJump handles customs clearance and books space on international airlines to forward the shipment to the buyer’s address in Latin America, where local ground delivery is handled typically within a day or two by Aeropost’s own vehicles or contracted carriers, Frank says.
BorderJump is currently shipping about 5,000 to 7,000 packages a day from U.S. merchants to Latin American consumers in 34 countries. That does not include Brazil, though BorderJump is negotiating to add Brazil to its network, Frank says.