The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Seeking to make Netflix features more broadly accessible to its members and their friends, Netflix has integrated with Facebook Connect, enabling members to automatically have their Netflix movie ratings and reviews posted on their Facebook pages.
As part of its plan to make Netflix features more broadly accessible to members and their friends, Netflix Inc. has integrated with Facebook Connect, which seamlessly links a Netflix member’s account with his Facebook account. Facebook Connect will extend members’ movie ratings from the Netflix community to Facebook. Netflix members decide if they want to use Facebook Connect and can turn it on or off at any time.
Each time a Netflix member rates a movie, that one- to five-star rating will be posted on his Facebook profile and shared with the member’s friends if the Netflix member has enabled Facebook Connect. Because friends can make comments in response to ratings posts, this new feature encourages an enriched movie-watching experience, enhanced by interaction and conversation among friends, the company says.
Movie rating posts on Facebook will link back to the correlating movie page at Netflix, enabling Facebook users to learn more about a specific movie and allowing friends who are Netflix members to easily add the movie to their own queues.
“Movies make for great conversations,” says Gibson Biddle, vice president of product management at Netflix, No. 17 in the Internet Retailer Top 500 Guide. “By integrating with Facebook Connect, Netflix members can now share their movie-watching experiences even more easily than before, allowing for greater exchange of movie recommendations with their friends.”
To link their Netflix and Facebook accounts, Netflix members use the Connect button on the Netflix member site. Upon first connecting, members have the option of pushing all future movie ratings to their Facebook profiles or publishing ratings to Facebook on a case-by-case basis. Netflix anticipates the integration of additional features through Facebook Connect.