Retailers shift their ad spending from TV, radio and print ads to digital ads.
The retail chain’s e-commerce site was unavailable for about an hour late Thursday afternoon. The outage was unplanned, and the company is still trying to figure out what caused it, a spokeswoman says.
Sears.com went down for an hour late Thursday afternoon, and Sears Holdings Corp. say it’s not sure why.
“This was an unanticipated site outage and we’re continuing to investigate the cause,” the spokeswoman says. “The site was down for approximately one hour.”
During the outage, the site displayed a message saying it was temporarily unavailable during an upgrade.
The incident follows a planned outage of a few hours last week at Kmart.com, a subsidiary of Sears. That site was unavailable for a period during the night as the company introduced a new web site design.
Sears.com is also going through a site redesign, and a beta version of the new site can be accessed by clicking on a link from the home page of Sears.com. Sears did not say whether the outage yesterday was related to the site redesign.
Sears is No. 8 in the Internet Retailer Top 500 Guide.