In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
Marketing firm Zeta Interactive has promoted George DiGuido to vice president of e-mail marketing. He will oversee the launch of the company’s upcoming Zeta Mail 5.0 e-mail platform, in addition to managing the company’s e-mail marketing unit.
Interactive marketing agency Zeta Interactive has promoted George DiGuido to vice president of e-mail marketing. He will oversee the launch of the company’s upcoming new Zeta Mail 5.0 e-mail platform, in addition to managing the company’s e-mail marketing unit.
DiGuido joined Zeta in 2007 as director of strategic development. Before Zeta, he was director of client services at e-mail marketing firm Epsilon Interactive, where he worked with such companies as online travel business Expedia and pharmaceutical company GlaxoSmithKline.
"Email marketing remains one of the cornerstones of the Zeta Interactive suite of services and we`re confident that George will bring intelligent leadership and aggressive determination to its management and execution," says Anthony Onesto, chief operating officer of Zeta Interactive. "We have big plans for e-mail in 2009 and George will be a key component of those selected to drive forward these initiatives. His addition to our already brilliant team of digital marketing leaders further solidifies our place in the market as the leading full-service digital marketing agency."
Zeta Interactive has more than 200 clients, including Sony Electronics and Hewlett-Packard Co. It has more than 300 employees.