The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Lulu.com, a marketplace for consumers to self-publish, sell and buy written works, has moved into a new headquarters in Raleigh, NC. Additional space was required to accommodate an increasing volume of authors, the company says.
Lulu.com, a marketplace for consumers to self-publish, sell and purchase written works, has moved into a new global headquarters in Raleigh, NC. The 28,000-square-foot warehouse building has been renovated and is now the workplace for Lulu’s 79 U.S. employees. The company, with a total of 127 employees, also has offices in Toronto, London and Bangalore, India.
“We needed the additional space to accommodate the increasing volume of authors and publishers using Lulu to reach their readers,” says Lulu founder and CEO Bob Young. “Even in a tough economy, or maybe because of it, there is an increasing demand for new books from technical manuals to poetry.”
Lulu.com offers more than 820,000 recently published titles, with more than 5,000 new titles added each week, created by people in more than 80 countries. It has more than two million registered users, the retailer reports, and two million site visitors every month.