More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
2008 web site sales at Aeropostale, a chain retailer of casual apparel for teen boys and girls, grew 85% to $79.1 million from $42.8 million the year before. Total sales were up 19% to $1.886 billion.
2008 web site sales at Aeropostale Inc., a chain retailer of casual apparel for teen boys and girls, grew 85% to $79.1 million from $42.8 million the year before, up $36.3 million, the company reports.
Total sales for the year increased 19% to $1.886 billion from $1.591 billion a year earlier, up $295 million. 2008 same-store sales increased 8%, compared to a same-store sales increase of 3% a year ago. Web sales accounted for 4.2% of 2008 sales compared to 2.7% a year earlier and 12.3% of the growth in year-over-year sales.
Fourth quarter online sales grew 88% to $41.4 million from $22.0 million for the fourth quarter of 2007, up $19.4 million.
Total sales for 2008’s fourth quarter increased 17% to $690.0 million from $591.3 million. Same-store sales for the fourth quarter increased 6%, compared to a same-store sales increase of 9% a year earlier. Web sales accounted for 6% of Q4 sales versus 3.7% a year earlier. The web accounted for 19% of Q4 growth in sales.
Aeropostale’s net income in 2008 increased 16% to $149.4 million, a record, from $129.2 million in 2007. Net income for the fourth quarter increased 5% to $68.2 million, also a record, from $64.7 million a year earlier.
Aeropostale, No. 203 in the Internet Retailer Top 500 Guide, also announced the launch of a web site and stores targeted at 7- to 12-year-old children called "P.S. from Aeropostale." The web site will be ps4u.com. The site expects to launch shortly after the first stores open in June.
Aeropostale operates 874 stores in 48 states and Puerto Rico and 29 in Canada.