March 12, 2009, 12:00 AM

When customers need help, Lord & Taylor finds demand strong for live chat

When upscale apparel retailer Lord & Taylor started offering live chat customer service for all of its online products, it was surprised at the response it received from an extensive range of shoppers, according to its live chat provider Global Response.

When upscale apparel retailer Lord & Taylor began offering live chat customer service for all of its online products, it was surprised at the response from a broad range of shoppers, reports its live chat vendor Global Response.

Lord & Taylor, which operates on the web at LordandTaylor.com, recently tagged all of its online items with a “Need Help?” link to enable live chat, a spokesman for Global Response says.

Not only was the demand for the service strong, but it also attracted an unexpectedly high number of older consumers. “The biggest surprise was the number of older customers who enjoyed the chat feature, proving the Internet service is not just a kid’s game,” says Sonya Warner, Global Response project manager for Lord & Taylor.

Lord & Taylor is a unit of Toronto-based Hudson’s Bay Trading Co.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Tommy Bush / E-Commerce

Increase conversion rates through smarter payment processing

Many legitimate transactions are declined because of payment glitches. Here are a few steps to ...

FPO

Steve Ustaris / E-Commerce

Why it sometimes makes sense to share customer data with others

A brand that provides retailers with customer data may sell more.

Advertisement