The acquisition will add more than 300 products to L’Oreal’s lineup.
Sears Holdings’ newly formed subsidiary, SHC Israel, has acquired the assets of Delver.com, a social search engine company based in Israel. The move will help enhance Sears’ online customer experience, the retailer says.
Sears Holdings Corp.’s newly formed subsidiary, SHC Israel Ltd., has acquired the assets of Delver.com, a social search engine company based in Israel, and has established a new technology development center in Herzliya. The initial staff of the development center will consist of Delver employees. Delver CEO Liad Agmon will join Sears Holdings as vice president of new services.
“The acquisition of Delver.com, and more importantly the ability to tap into its proven talent and innovative social media technologies developed over the last two years, is a great opportunity for Sears Holdings to continue to expand our global online strategy as we work to build more meaningful relationships with our customers and improve our customer experience,” says George Coll, senior vice president of new services at Sears, No. 8 in the Internet Retailer Top 500 Guide.
The formation of the Israeli development center follows the recent announcement of ServiceLive.com, an online marketplace from Sears Holdings where homeowners and businesses can name their price for a variety of services, improvements and repairs. The site, Sears says, is designed to improve the experience of getting projects done around the home for both homeowners and service providers.