February 27, 2009, 12:00 AM

Order Up

(Page 2 of 2)

It also can recognize past customers by their phone numbers, and send customer service agents data about the customer’s past purchases or the kind of car he drives, Leonard says. And, the system recommends cross-sells. “It will tell a rep, 93% who ordered this carpet wanted a car mat,” Leonard says. “I can’t think of another system that does that.”

While the dreary news from the stock markets and the economic reports makes retailers understandably reluctant to invest in technology, examples like these show that retailers can reap dividends when they spend wisely on technology, or get wiser about using the technology they already have.

katie@verticalwebmedia.com

Click here for the Internet Retailer Order Management Products & Services Guide

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jon Noronha / E-Commerce

Seven ways to personalize online marketing

Use what you know about the shopper in every communication, create a sense of urgency ...

FPO

Emil Sayegh / E-Commerce

The Ashley Madison debacle: lessons for online businesses

Ashley Madison actually did something right that prevented the breach from being even worse. But ...

Advertisement