February 27, 2009, 12:00 AM

E-commerce expertise in strong demand

Although overall e-commerce sales are off the pace of recent years, the relatively strong performance of the online channel compared to stores and catalogs is making many retailers willing to pay for e-commerce expertise, executive search firm Crandall Associates says.

E-commerce sales may be off the pace of recent years, but with the online channel still performing better than stores and catalogs, plenty of companies are willing to pay for e-commerce expertise, executive search firm Crandall Associates says.

In recent conversations with bricks-and-mortar retailers, Crandall has found most planning to invest more resources in an e-commerce channel this year. “I heard many CEOs and CFOs speak of expanding their online presence in an effort to maximize growth and profit through a greater focus on their web sites, e-marketing and loyalty programs,” says Crandall president Wendy Weber.

Crandall’s latest Guide to Online and Interactive Marketing Salaries, released last month, lists salaries for a vice president of e-commerce ranging from $110,200 to $203,400.

Directors of e-commerce who have been on the job for one to three years can expect a range of $78,500 to $89,900; those with four to seven years, $92,300 to $118,700; and more than seven years, $120,400 to $142,500.

The Guide reports that salaries for natural search analysts range from $45,200 to $72,600, while search engine optimization specialists earn from $50,300 to $80,300. Affiliate managers earn $49,500 to $79,900. Web operations managers earn $65,000 to $86,200.


comments powered by Disqus




From The IR Blog


Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...