February 25, 2009, 12:00 AM

Apparel and accessories retailers provide the fastest access

When a site is accessed by a dial-up connection, apparel and accessories retailers provided the fastest average access at 55.07 seconds, Gomez says.

Apparel and accessories merchants delivered the fastest access in January to shoppers with a high broadband connection, says Gomez Inc.

Shoppers with a broadband connection could visit an apparel/accessories site in about 6.05 seconds, Gomez says, compared with computers and electronics retailers (6.13 seconds), mass merchants (7.09 seconds), and specialty merchants (7.51 seconds).

When a site is accessed by a dial-up connection, apparel and accessories retailers provided the fastest average access at 55.07 seconds, Gomez says. The next fastest web retailing category was mass merchants at 55.80 seconds, followed by computers and electronics retailers at 56.10.

January `09 Top 50 Performance Summary:
How Online retail categories compare
Category
Response Time (seconds)
 
Dial Up
Low Broadband
High Broadband
Apparel/Accessories
55.07
20.45
6.05
Computers/Electronics
56.10
20.84
6.13
Mass Merchants
55.80
22.29
7.09
Other
59.47
24.55
7.51

All data for this report is collected by the Gomez Last Mile network, 30 times an hourfrom Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests. Availability is determined by the percentage of tests that fail to correctly load.

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