Facebook’s product is important because email is the most cost-effective marketing channel that online retailers use.
A vice president of e-commerce can expect a salary of $155,700, the same as a year ago, says a new Guide to Online and Interactive Marketing Salaries from Crandall Associates. Crandall reports interest in e-commerce investments by retail chains in 2009.
A vice president of e-commerce in the U.S. can expect a salary of $155,700, with salaries ranging from $110,200 to $203,400, unchanged from a year ago, says the latest Guide to Online and Interactive Marketing Salaries from executive search firm Crandall Associates.
A director of e-commerce can expect an average salary of $105,900, with a low of $85,700 and a high of $142,300, Crandall reports. Directors of e-commerce who have been on the job for 1 to 3 years can expect a range of $78,500 to $89,900; those with 4 to 7 years experience, $92,300 to $118,700; and those with more than 7 years, $120,400 to $142,500.
A vice president of online marketing with 1 to 3 years experience earns $98,000 to $109,200, Crandall reports; while those with 4 to 7 years take in $108,200 to $128,900 and those with more than 7 years, $131,500 to $158,500. The highest reported salary in that position was $176,100.
This is the second year that Crandall, an executive search firm specializing in direct marketing since 1973, has published the Guide to Online and Interactive Marketing Salaries. It has published the National Salary Guide to Direct and Interactive Marketing, which covers direct marketing and catalogs, since 1980.
Whatever is happening with salaries, 2009 will be a good year for workers with experience in e-commerce, says Crandall Associates president Wendy Weber. She reports that in recent conversations with traditional retailers, most are planning to invest more resources in e-commerce this year. “I heard many CEOs and CFOs speak of expanding their online presence in an effort to maximize growth and profit through a greater focus on their web sites, e-marketing and loyalty programs,” she says.
The Online report digs deep into a variety of online jobs, reporting for instance that natural search analysts have an average salary of $66,500, with a low of $45,200 and a high of $72,600. Search engine optimization specialists earn $74,900 on average with a low of $50,300 and a high of $80,300. Affiliate managers earn $49,500 to $79,900, with an average of $66,200. Web operations managers earn $65,000 to $86,200 with an average of $73,400.
E-commerce workers can earn premiums from the national average of 20% in the Los Angeles, San Francisco and New York metro areas; 15% in Chicago, Boston and Washington, D.C.; and 10% in Minneapolis and areas of California other than L.A. and San Francisco. They’ll earn 5% less than average in Arkansas, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nebraska, Oklahoma, South Carolina, South Dakota and Tennessee.