February 4, 2009, 12:00 AM

The CEO is seeing a global uptick in Nike’s online sales

Though consumers in global markets are being far more selective, Nike has seen a dramatic rise in its online sales, CEO Mark Parker said during a panel discussion at the World Economic Forum’s annual meeting in Davos, Switzerland.

Though consumers in global markets are being far more selective, Nike has seen a dramatic rise in its online sales, CEO Mark Parker said during a panel discussion at the World Economic Forum’s annual meeting in Davos, Switzerland.

“We’ve seen a dramatic increase in online sales,” Nike CEO Mark Parker said during a question-and-answer session at the World Economic Forum’s annual meeting in Davos, Switzerland. Parker didn’t provide specific figures.

Parker made the comments in response to a question about changes in consumer behavior. He said consumers are choosing items more carefully and shying away from luxury goods for the time being. “Consumers are much more selective and spending more time editing their choices, focusing on the fewer things that really matter the most,” Parker said. He was part of a panel discussion titled Global Industry Outlook 3, along with Solomon Trujillo, executive officer at Telstra Corp. of Australia, Azim Premji, chairman of Wipro of India, George Halvorson, chairman and CEO at Kaiser Permanente, and Kendall Powell, chairman and CEO of General Mills USA.

“Online purchasing is a lot easier these days. Certainly with the younger generation it’s a much more natural process,” Parker said. Nike is No. 47 in the Internet Retailer Top 500 Guide.

The World Economic Forum is a not-for-profit organization based in Switzerland aiming to improve economic progress.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Bernardo Lustosa / E-Commerce

The best way to stop fraud: Make the fraudster quit

Rapid rejection of multiple fraud attempts shows fraudsters that their approach is not working.

FPO

Tia Matsumoto / E-Commerce

Marketing tips for Peak 2016: Start early, finish strong!

A checklist of things to do now to get your email marketing program ready for ...

Advertisement