January 30, 2009, 12:00 AM

In the U.K., shoppers flock to retail sites in December, comScore says

The onset of the Christmas shopping season brought increased traffic to U.K. online retail sites, with the jewelry/luxury goods/accessories category experiencing the strongest growth December over November.

The onset of the Christmas shopping season brought increased traffic to U.K. online retail sites, with the jewelry/luxury goods/accessories category experiencing the strongest growth, followed by the mall, music and flowers/gifts/greetings categories, according to newly released research from comScore.

Multi-channel retailers were particularly influenced by the seasonal uptick, with merchants such as music retailer HMV, the department store John Lewis Partnership and the electronics retailer Dixons Stores Group all realizing strong visitor growth, data from the comScore World Metrix audience measurement service shows.

In the U.K. in December, 36.7 million consumers used the Internet, compared with 36.6 million in November. Of these Internet users, 4.09 million shopped jewelry/luxury goods/accessories retail sites in December compared with 3.24 million in November, a 26% jump; 11.80 million shopped music sites in December compared with 10.14 million in November, a 16% jump; and 13.68 million shopped specialty retailer sites in December compared with 11.76 million in November, a 16% jump.

Additionally, 5.52 million U.K. consumers shopped flowers/gifts/greetings retail sites in December compared with 4.77 million in November, a 16% leap; 11.08 million shopped department store sites in December compared with 9.70 million in November, a 14% jump; and 18.4 million shopped computer hardware sites in December compared with 16.2 million in November, a 14% jump.

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