January 30, 2009, 12:00 AM

Free shipping boosts holiday sales, study confirms

A study by ForeSee Results, a firm that measures online customer satisfaction, found that many shoppers decide where to shop based on where they can avoid shipping charges.

In what is becoming obvious to many online retailers, free shipping offers during the holiday shopping season can significantly boost sales, ForeSee Results, which measures online customer satisfaction, says in a new study.

In a recent survey of more than 9,000 online holiday shoppers, ForeSee found that 18% said they shop in stores so they won’t have to pay for shipping and 33% said they have bought from a web site instead of a store because the retailer offered free shipping.

Three out of five online customers said the availability of free shipping greatly influenced their choice to shop at one e-retailer instead of another.


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