Ronald Boire, CEO of Sears Canada, will take the top post at the bookseller in September, and current CEO Michael Huseby will become executive ...
While spending on search marketing declined overall last year by 8% over 2007 in the U.S., spending by the retail industry rose 9%, search marketing firm Efficient Frontier says. Google maintained its 76% market share, as Yahoo grew its share to 20%.
While spending on search marketing declined overall last year by 8% over 2007 in the U.S., spending by the retail industry rose 9%, search marketing firm Efficient Frontier says in its “U.S. Search Engine Performance Report: Q4 2008.”
By comparison, the report found that spending on search marketing declined by 10% in the automotive industry, 24% in travel and entertainment, and 25% in financial services. The report is based on an analysis of 92 billion search ad impressions and 600 million ad clicks across a portion of Efficient Frontier’s client base.
Across all industries in the study, spending on cost-per-click search marketing ads declined 5% in 2008 over 2007. Click-through rates, meanwhile, gained only 2%. By search engines, click-through rates improved by 3% at Yahoo but decreased by 2% at Google Search, the study says.
Google, however, maintained its dominant market share of 76%, while Yahoo increased its share slightly to 20%, followed by Microsoft Live Search at 4.2%.