January 6, 2009, 12:00 AM

BooksOnBoard opens shop on iPhones via a downloadable application

Users of Apple’s iPhone and iPod Touch mobile devices who download the free and popular Stanza e-book reader now can purchase titles from BooksOnBoard through a storefront within Stanza.

Online e-book and audio book retailer BooksOnBoard has signed an agreement with Lexcycle Inc. to make available 30,000 e-book titles through Lexcycle’s Stanza e-book reader application for iPhones. The reader, downloaded by iPhone and iPod Touch users 1,000,000 times in 2008, according to Lexcycle, links to numerous online booksellers, enabling users to browse, purchase and download titles.

Titles from BooksOnBoard are in the eReader eBook format, though the free Stanza application can access e-books in numerous formats. Users can download Stanza in Apple’s App Store. Users then follow basic instructions on BooksOnBoard.com to add a hyperlink to Stanza that creates a storefront for the bookseller in the application.

“This provides another way for our customers to keep their reading with them at all times. E-books are about portability, convenience and being green,” says Bob LiVolsi, president of BooksOnBoard. “And most e-books can reside on several devices at once for personal use without violating copyright. In this way, our readers can have a readable copy of a title on their iPhone, on their notebook, and on their PC or Mac at the same time.”

LiVolsi says that Apple’s iPhone and iPod Touch devices are the first of many mobile devices BooksOnBoard is targeting. As for applications, there are several e-book readers available on the iPhone with more expected this year. BooksOnBoard plans to work with more readers, it says.

BooksOnBoard also offers more than 5,000 MP3 audio books that can be downloaded from BooksOnBoard.com and added to Apple’s iTunes application for inclusion on iPhone, iPod Touch and iPod devices.

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