December 30, 2008, 12:00 AM

ProFlowers` conversions bloom in November, Nielsen Online says

ProFlowers ranked No. 1 in retail web sites for conversions—the percentage of visitors to an e-commerce site who make a purchase—in November, according to the Nielsen Online MegaView Report, a regular snapshot of trends in online commerce.

ProFlowers ranked No. 1 in retail web sites for conversions-the percentage of visitors to an e-commerce site who make a purchase-in November, according to the Nielsen Online MegaView Report, a regular analysis of trends in e-commerce.

The sites with the highest conversion rates in November were:

The product categories with the highest average order value in November were:

  • Automotive, $247.93
  • Computer Hardware, $179.31
  • Consumer Electronics, $136.57
  • Food & Beverage, $85.48
  • Event & Movie Tickets, $80.13
  • Office Supplies, $77.46
  • Home & Garden, $74.64
  • Sporting Goods & Outdoor Activities, $73.92
  • Child/Baby Care, $61.59
  • Shoes & Athletic Footwear, $58.20

In November, the top online retailers in various categories based on purchases, reporting the number of purchases and the number of customers (in thousands), respectively, were:

Apparel and accessories

  • eBay, 4,393, 1,659
  • J.C. Penny, 988, 812
  • Victoria’s Secret, 695, 591
  • Lands End, 531, 472
  • Old Navy, 521, 464

DVD/Video

  • Amazon, 2,313, 1,846

  • DirectGroup Bertelsmann, 872, 657
  • eBay, 862, 467
  • Best Buy, 233, 194
  • Wal-Mart Stores, 198, 178

Home and garden

  • Amazon, 1,456, 1,186
  • eBay, 1,058, 666

  • J.C. Penney, 784, 654
  • QVC, 480, 372
  • Target, 429, 382

Office supplies

  • Office Depot, 1,387, 757
  • VistaPrint, 865, 712
  • Staples, 438, 325
  • Hewlett Packard, 146, 139
  • eBay, 140, 97

Health/wellness/beauty

  • Avon, 467, 391
  • Amazon, 439, 388
  • Sephora, 425, 349
  • eBay, 405, 277
  • QVC, 363, 246

Consumer electronics

  • Amazon, 1,040, 916
  • eBay, 878, 571
  • Wal-Mart Stores, 410, 381
  • AT&T;, 371, 290
  • Apple Store, 344, 288

Computer software

  • Symantec, 319, 309
  • McAfee, 289, 246
  • Amazon, 184, 168
  • eBay, 86, 67

Jewelry and watches

  • eBay, 1,160, 340
  • QVC, 271, 204
  • Overstock.com, 179, 157
  • Amazon, 132, 113
  • HSN.com, 122, 77

Books

  • Amazon, 4,203, 3,252
  • eBay, 1,378, 693
  • Barnes & Noble, 768, 646
  • ChristianBook.com, 120, 106
  • Alibris, 118, 102

Toys, games and hobbies

  • eBay, 4,118, 1,489
  • Amazon, 2,146, 1,694
  • Wal-Mart Stores, 1,003, 825
  • ToysRUs, 535, 482
  • Target, 441,396

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