Retailers shift their ad spending from TV, radio and print ads to digital ads.
Shop.org’s affiliate marketing web site—CyberMonday.com—racked up sales of $12 million through Dec. 18. Proceeds from the site—$400,000 so far this year—benefit the Ray M. Greenly Scholarship Fund.
Shop.org’s affiliate marketing web site-CyberMonday.com-racked up sales of $12 million through Dec. 18, the trade group of online retailers reports.
Proceeds from the site-$400,000 so far this year-benefit the Ray M. Greenly Scholarship Fund. Sales through the site have amounted to $23 million since it launched in November 2006. The Greenly Scholarship Fund has raised $800,000, including contributions from corporations and individuals as well as revenue from CyberMonday.com.
Cyber Monday is a term that Shop.org, a unit of retailer trade association National Retail Federation, coined to describe the Monday after Thanksgiving when many consumers shop online when they return to work from the long Thanksgiving weekend. CyberMonday.com, powered by Mall Networks, hosted 2.4 million unique visitors on this year’s Monday after Thanksgiving, up from 1.5 million a year earlier.
The scholarship fund is in memory of Ray Greenly, who died in 2005 and was vice president of research and member services for Shop.org.