The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
Stoller will be responsible for initiatives in social media, mobile and other new channels. Organic also recently hired as vice president of marketing Randi Barshack, who had been a senior marketing executive at Mercado.
Online marketing agency Organic Inc. has hired Chad Stoller as executive director of emerging platforms, putting him in charge of initiatives in social media, mobile and other new channels. Stoller held the same position at Organic before leaving for online file-sharing service Drop.io where he was vice president of marketing.
"Chad is a tremendous visionary and his energy and ideas have delivered exceptional results for our clients in the past, so we are delighted that he has chosen to return to Organic," says Marita Scarfi, executive vice president and chief operating officer. "We will leverage Chad`s talent across the Organic network to help bring consumers closer to brands and helping to drive transactions -- which is more important than ever. I have no doubt that clients will benefit from his vast experience and holistic approach to marketing."
"I`m energized to be back at Organic especially during a time when people are looking to interactive because of its unique ability to measure the impact of marketing dollars," Stoller says. "Social Media, mobile and other channels are no longer add-ons for marketers.”
Organic also recently hired as vice president of marketing Randi Barshack, who had been vice president of worldwide marketing at Mercado before the site specialist was acquired this fall by Omniture Inc.