December 19, 2008, 12:00 AM

Amazon overtakes eBay as most-visited retail site, Nielsen says

Culminating a long stretch in which the two companies’ traffic numbers have been heading in opposite directions, Amazon.com passed eBay.com in November as the most popular retail destination on the Internet, according to Nielsen Online.

 

Culminating a long stretch in which the two companies’ traffic numbers have been heading in opposite directions, Amazon.com passed eBay.com in November as the most popular retail destination on the Internet, according to Nielsen Online.

Amazon.com, No. 1 in the Internet Retailer Top 500 Guide, attracted 57.7 million unique visitors last month, up 8% from last year, while eBay’s audience of 55.4 million was 6% lower than during November 2007.

Here are the top 15 retail web sites in November, with unique visitors in millions this year and last and the percentage change.

  • Amazon, 57,682, 53,630, 8%
  • eBay, 55,438, 59,041, -6%
  • Wal-Mart, 39,420, 35,003, 13%
  • Target, 35,902, 34,611, 4%
  • Best Buy, 22,138, 22,736, -3%
  • Sears, 19,541, 17,805, 10%
  • Dell, 17,058, 18,918, -10%
  • JCPenney, 16,933, 15,929, 6%
  • Circuit City, 16,609, 19,135, -13%
  • Netflix, 13,538, 11,954, 13%
  • Kohl’s, 13,257, 10,516, 26%
  • ToysRUs, 13,041, 13,726, -5%
  • The Home Depot, 12,169, 10,608, 15%
  • Overstock.com, 11,812, 18,419, -36%
  • Kmart, 11,713, 8,693, 35%

 

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.

The top 10 online consumer goods advertisers in November, with impressions in thousands and share of impressions, according to Nielsen Online, were:

  • Avon Products Inc., 960,976, 9.7%
  • General Mills Inc., 681,068, 6.9%
  • iQ Derma, 609,441, 6.2%
  • The Procter & Gamble Co., 406,775, 4.1%
  • Unilever, 373,875, 3.8%
  • Nestle USA Inc., 234,484, 2.4%
  • Hasbro Inc., 222,223, 2.2%
  • Dermitage, 216,861, 2.2%
  • Sears Holding Corp., 209,111, 2.1%
  • FRS Company, 209,105, 2.1%

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement