Retailers shift their ad spending from TV, radio and print ads to digital ads.
VistaPrint, an online retailer and print-related services provider, reported revenue for the first quarter of fiscal 2009 of $114.2 million, a 44% increase compared with the same period in 2008.
VistaPrint Ltd., an online retailer and provider of print-related services, reported revenue for the first quarter of fiscal 2009 of $114.2 million, a 44% increase from $79.5 million for the same period in 2008.
Operating income in the first quarter of FY 2009 which ended Sept. 30, 2008, was $9.8 million, a 42% increase compared with $6.9 million in the same quarter a year ago.
VistaPrint, No. 57 in the Internet Retailer Top 500 Guide, says it acquired about 1.2 million new customers in the first quarter of the new fiscal year, and repeat customers generated about 66% of total quarterly bookings, compared with 64% in the same quarter a year ago.
VistaPrint also noted the following fiscal 2009 Q1 metrics:
- Average daily order volume topped 35,000, a 35% increase vs. an average of more than 26,000 orders per day in the same quarter a year ago.
- Non-U.S. markets contributed about $43.4 million, or 38%, of total revenue in the first quarter, up from 34% in Q1 2008.
- Average ticket, including revenue from shipping and processing was $33.79, a 7% increase compared with $31.71 in the prior year quarter.
- Conversion rate was 6.9%, up from 5.4% year-over-year.
“We met our targets,” noted chief financial officer Mike Giannetto. “VistaPrint continued to grow rapidly in the first quarter.”
For the full fiscal year ending June 30, 2009, the company expects revenue of $475 million to $515 million.
Jeffrey Prus, senior director, user experience and merchandising at VistaPrint, will speak at Internet Retailer Web Design ‘09 Conference, Jan. 19-22 in Miami, in a session titled The importance of testing.