Retailers shift their ad spending from TV, radio and print ads to digital ads.
CPA2Biz.com’s recent customer review program got a boost from an e-mail campaign and a quarterly raffle for a free iPod for customers who submit a review of the site’s accounting and finance products and publications.
CPA2Biz.com has seen a boost to its customer review campaign since adding a raffle for a free iPod every quarter for customers who submit a review of the site’s products and publications for accounting and finance professionals.
The retailer says it has received positive responses from an e-mail campaign that distributed short, clear e-mails about the iPod offer. The campaign produced a 47% open rate, a 7% click-through rate and a 2.5% response rate from customers submitting a review, according to Melissa Rothchild, vice president of marketing at CPA2Biz.com.
“We see quite a lot of value in customer reviews. It gets customers more engaged with our site, more incentivized to come back to see their reviews posted and to read new reviews from their peers,” Rothchild says. “We feel customers can describe some of our very technical products in a way we cannot, and this helps with sales.”
CPA2Biz.com, No. 345 in the Internet Retailer Top 500 Guide, worked with Bazaarvoice Inc. to post reviews on the site within 24 to 48 hours of submission, Rothchild says.