The average return on Facebook ad spend rises 26% in Q3, according to social media advertising firm Nanigans.
Sales at chain stores rose a minuscule 0.4% last week from the corresponding week a year ago, reports the International Council of Shopping Centers. By contrast, online sales Monday through Friday of last week were up 9%, comScore reports.
Sales at chain stores last week were virtually unchanged from the corresponding week a year ago, rising a minuscule 0.4%, reports the International Council of Shopping Centers and Goldman Sachs weekly sales index. By contrast, online sales Monday through Friday of last week were up 9% over the same week a year earlier, comScore Inc. reported Monday.
For the week that included the Friday after Thanksgiving, the traditional start of the holiday shopping season, sales were up 1.3% over the year-earlier week. Sales fell 0.8% from Thanksgiving week to the following week, according to the Shopping Center Council/Goldman Sachs index.
“The tough economic and retail environment, which continued into early December, is likely to dominate the full month`s sales performance as well,” says Michael P. Niemira, the shopping center council’s chief economist. “Given this, ICSC Research expects monthly comparable-store sales will be flat to up 1% for December with late holiday shopping driving the month`s overall performance.”
The index represents comparable store sales.