Retailers shift their ad spending from TV, radio and print ads to digital ads.
For $99, consumers get the compact device from 2Wire and 25 movie rentals. Rival Netflix introduced a device from Roku in May that enables the streaming of video from the web to TV sets.
Seeking to keep pace with Netflix, Blockbuster Inc. unveiled today a device that enables consumers to download movies and TV shows from Blockbuster.com for viewing on television screens.
2Wire is producing the device, called the 2Wire MediaPoint digital media player. For $99, consumers can buy the device and get 25 movie rentals from Blockbuster.com’s OnDemand online video rental service. The players will begin shipping during the holiday season, Blockbuster says.
"The MediaPoint digital player, featuring Blockbuster OnDemand, is entertainment made easy. We are bringing Blockbuster, and the thousands of movies in our digital library, straight to customers` televisions," says Blockbuster chairman and CEO Jim Keyes. "The player is simple to use, delivers DVD quality video, and there`s no monthly subscription commitment.” The retailer describes the device as the size of two movie theater candy boxes.
Online video rental company Netflix Inc. introduced in May the $99 Netflix Player from manufacturer Roku Inc. that allows subscribers to stream movies and TV shows from Netflix.com to their TV sets and no extra charge beyond their monthly subscription fees.
Netflix is No. 17 in the Internet Retailer Top 500 Guide and Blockbuster No. 35.