Retailers shift their ad spending from TV, radio and print ads to digital ads.
Goodmail Systems, developer of the CertifiedEmail system that helps e-mail marketers create trust with their mail recipients, has raised $20 million in a financing round led by Bessemer Venture Partners.
Goodmail Systems, developer of systems that help e-mail marketers create trust with their mail recipients, has raised $20 million in a financing round led by Bessemer Venture Partners. DCM, Emergence Capital Partners and Softbank Capital also participated in the round.
Goodmail markets the CertifiedEmail standard, which e-mail marketers subscribe to. Goodmail applies the certification to marketers who engage in best practices and have a good reputation among consumers. CertifiedEmail marketers’ messages are delivered directly to the inbox past content and volume filters with all links and images rendered by default.
Goodmail reports that CertifiedEmail volume exceeded 3 billion messages in September, a 30-fold increase compared to a year ago.
The company says it will use the new funding to enhance CertifiedEmail so that non-spam messages with multimedia and active content can also be delivered and opened with security.
“Inboxes today are so riddled with phish, spoofs, spam and viruses, that before Goodmail you needed rubber gloves to open your e-mail,” says David Cowan of Bessemer Venture Partners. “At nearly a billion weekly transactions, we didn’t have to be geniuses to figure out that CertifiedEmail-secured by sender audit procedures and public key cryptography-is emerging as the industry standard for restoring trust to e-mail.”